The concept of “Be” is universal, it demonstrates originality, singularity, exclusivity. The search for a product that is always unique. BeItaly was born from the idea of its founder Fabio Tonini, not a designer, but rather a creative,idealist, out of the box, whose passion is to create projects and products / services that help to improve their daily lives for beauty, emotion, quality and prestige.
For this reason, in BeItaly the main objective is a product built with the utmost attention to craftsmanship with scrupulous controls, an exclusive and recognizable object, always original, one piece is never the same as the other.
BeItaly looks for originaland timeless materials or that as we get older it improves,like theskin, which becomesmoremorbida and unica in its quality of lived material, full of emotions.
The search for excellence and attention to detail, says Fabio Tonini, comes from the teachings handed down in the family that with entrepreneurial and artisan passion have always realized their work projects.
BeItaly wants to consecrate luxury and true Made in Italy, reconcilingand enhancing creativity and durability, functionality and eternity. The concept of luxury is individual but based on emotions and personal sensations. It is no longer a question of exhibiting but of feeling good about oneself con a product thatpleases and at the same time is useful.
